Thursday, June 30, 2016

Tips for #EmployerBranding

On June 29, 2016, I was honored to be the featured guest of Digital Branding Institute's TweetChat or #DBIchat. The chat topic was, "Who Would Be Excited to Work for You? How to Brand Yourself As an Employer." The hour-long chat took place on Twitter, and some customer service and marketing experts chimed in. My special thanks to Shep Hyken, Elaine Fogel, and Ron Thomas.

Here were the eight questions asked during the chat:

Q1: What is employer branding?

Q2: Why should employers care about employer branding?

Q3: What is onboarding?

Q4: What part does onboarding play in employer branding?

Q5: What is a brand ambassador?

Q6: How can a leader inspire his/her employees to become brand ambassadors?

Q7: Is employee engagement just a term or can businesses really create it?

Q8: What are some employer brands that stand out for their cultures?

Big thanks to Juntae DeLane for the invitation to lead the chat. If you missed the chat, check out the full recap below via Storify.

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