tag:blogger.com,1999:blog-281451931372336430.post4549656459386122825..comments2024-02-28T11:24:15.224-08:00Comments on Debbie Laskey's Blog: What Story Does Your Brand Tell?DebbieLaskeyMBAhttp://www.blogger.com/profile/04110969252778614500noreply@blogger.comBlogger22125tag:blogger.com,1999:blog-281451931372336430.post-57545183888457240532013-08-25T17:33:03.781-07:002013-08-25T17:33:03.781-07:00Thanks for your comments, Molly Jo. Isn't it g...Thanks for your comments, Molly Jo. Isn't it great when a blog post's title entices a reader to click - and then the reader is pleasantly surprised by the content? This is something that all brands must keep in mind as they craft their content strategies, since statistics show that consumers are more likely to make a purchase when they read blogs by and about brands.<br /><br />What's your fave brand story?DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-44539197347908349262013-08-24T22:30:28.990-07:002013-08-24T22:30:28.990-07:00Wasn't sure what to expect when I clicked the ...Wasn't sure what to expect when I clicked the link. Love the little "tid bits" of information and how it all ties together into one main idea. Great blog post!Molly Jo at Frankly, My Dear...http://franklymydearmojo.comnoreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-75857812268767116532013-08-24T22:09:42.373-07:002013-08-24T22:09:42.373-07:00Thanks for your comments, Joe. Excellent questions...Thanks for your comments, Joe. Excellent questions for all brands to ask: what makes them unique, what do they provide better than their competitors, and why should they be top of mindshare? Good luck, Joe, as you refine your brand story! Thanks also for sharing this post with all your social networks!DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-30294855844560843802013-08-23T21:13:50.843-07:002013-08-23T21:13:50.843-07:00Reading the last part of your post makes me think ...Reading the last part of your post makes me think that I need to re-work my brand story and fine tune it a bit more. I need to think more about what makes Wildheart Social Media stand out from the crowd. This is something I will be doing as I head into the last quarter of the year and into 2014.Joe Cherayhttp://wildheartsocialmedia.netnoreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-46853840531655615952013-08-23T18:12:20.452-07:002013-08-23T18:12:20.452-07:00Thanks for checking out my Flickr page and one of ...Thanks for checking out my Flickr page and one of my fave ads. You raise an interesting point about ads - if done well, they create a mini story about brands too. Check out some of my fave ads on my Pinterest "Memorable Ads" Board.<br /><br />http://pinterest.com/debbielaskeymba/memorable-ads/DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-58442201944307489942013-08-23T18:09:58.238-07:002013-08-23T18:09:58.238-07:00Thanks for your kind comments, Sheryl. I totally a...Thanks for your kind comments, Sheryl. I totally agree - it's imperative for brand marketers and leadership teams to think about how their brand stories will resonate with their prospective customers and existing customers.<br /><br />It's also important to re-evaluate the stories over time, because they may change. For example, just think if Ford Motors only offered vehicles in the color black in the modern era - when all competitors offer vehicles in a rainbow of colors. But in Ford's early days, offering an alternative to a horse-drawn carriage was the story - not the color choices!DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-28668266587357740082013-08-22T22:21:01.320-07:002013-08-22T22:21:01.320-07:00Great article, Debbie..! We get to write our own s...Great article, Debbie..! We get to write our own story ;) <br /><br />Good idea to think about what that's going to be..SunraySherylhttps://www.blogger.com/profile/10627945751382407947noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-84257575172873442562013-08-22T20:43:21.704-07:002013-08-22T20:43:21.704-07:00Very clever! These pics have an amazing impact on ...Very clever! These pics have an amazing impact on their viewers through the simple but powerful stories they tell.Anonymoushttps://www.blogger.com/profile/11987130383523481016noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-17040399591913233432013-08-22T19:34:21.120-07:002013-08-22T19:34:21.120-07:00Thanks for your comments, Debbie. Your point about...Thanks for your comments, Debbie. Your point about the AS9100 certification serves as a reminder that some industries require quality/safety/compliance certifications and/or ratings that should be part of their brand stories. For example, insurance is one industry in which an "A" rating of financial strength is critical.DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-313477102273609352013-08-22T19:13:28.819-07:002013-08-22T19:13:28.819-07:00Thanks for your comments, Elise. Another point to ...Thanks for your comments, Elise. Another point to consider is that once solid connections are made as a result of compelling brand stories, those connections will become enthusiastic brand ambassadors (via word-of-mouth marketing) who will also share your story!DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-30477281619956280972013-08-22T15:54:05.252-07:002013-08-22T15:54:05.252-07:00Lots to think about. As I move towards my new posi...Lots to think about. As I move towards my new position as controller of a machine shop and away from my business, I've been helping them think about branding. In our case the story includes the fact that we've received our AS9100 certification. It's kind of a big deal in the aerospace industry so it needs to be the story!Anonymoushttps://www.blogger.com/profile/15884109648621472809noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-31651504268457455922013-08-22T15:09:28.597-07:002013-08-22T15:09:28.597-07:00Thank you for such a compelling post. It is so imp...Thank you for such a compelling post. It is so important to allow people to know your story, to be genuine and to be open. The true connections make all of the difference. I am now off to consider if I have been successful at the aforementioned endeavors.<br /><br />Naturally Yours,<br />Elise Cohen HoDr. Elise Hohttps://www.blogger.com/profile/12714767350556529080noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-37453624763643872772013-08-22T11:44:01.725-07:002013-08-22T11:44:01.725-07:00Thanks for your comments, Veronica. In today's...Thanks for your comments, Veronica. In today's highly competitive environment, the brands with compelling stories are the ones that will be around for the long-term. Do you remember airlines with routes between San Francisco and Los Angeles: Air Cal and PSA? They didn't have the type of brand story associated with SouthWest (not the only reason those airlines are no longer around, but certainly an important reminder to create memorable brand stories). Thanks also for the kind comments about my blog!DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-22983649920399429712013-08-22T11:32:43.936-07:002013-08-22T11:32:43.936-07:00Great examples Debbie. When I know the story behin...Great examples Debbie. When I know the story behind a brand I look at it in a different way. It gives a human side to it. Thanks for sharing this.<br /><br />One of my favourite stories is J.K. Rowling's and other parents that eventually became successful writers for children. My son was lucky to grow in this environment where there were so many compelling stories to read as he was growing into new stages.<br /><br />It's lovely to be here, you have a very nice looking blog too.<br /><br />Cheers,<br /><br />Veronica Anonymoushttps://www.blogger.com/profile/00550650785084584685noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-75288791882349906282013-08-22T10:43:11.694-07:002013-08-22T10:43:11.694-07:00Thanks for your comments, Jeanine - and also for s...Thanks for your comments, Jeanine - and also for sharing on Google+! You raise a great point about the ability of brands to connect with humanity or on a human level. Consider how successful Apple was with its "Think Different" campaign - here's my fave ad from Apple on Flickr. http://www.flickr.com/photos/debbielaskeymba/6367137181/DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-70925091637201273572013-08-22T10:29:23.364-07:002013-08-22T10:29:23.364-07:00Great post, Debbie! I believe that as marketing m...Great post, Debbie! I believe that as marketing moves more into the social media realm it becomes ever more important for businesses to tell compelling brand stories. These stories appeal to the masses because they connect the brands with humanity - the very thrust of successful social media marketing!<br /><br />Best,<br />JeanineAnonymoushttps://www.blogger.com/profile/11987130383523481016noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-14854524982209314512013-08-22T09:58:26.369-07:002013-08-22T09:58:26.369-07:00Thanks for your comments, Scott. The process of co...Thanks for your comments, Scott. The process of connecting a brand's story to prospective customers can be a difficult challenge for companies, especially in their early days - which is why some businesses fail before they even get out of the starting gate.DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-27736823955275784902013-08-22T09:55:07.260-07:002013-08-22T09:55:07.260-07:00Thanks for sharing an excellent quote, Frithjof!Thanks for sharing an excellent quote, Frithjof!DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-14066798194783130862013-08-22T06:48:07.305-07:002013-08-22T06:48:07.305-07:00Debbie,
Great post, stories do often make the br...Debbie, <br /><br />Great post, stories do often make the brand as it's always important to personalize the message behind your brand. As I developed my business I had to learn how to tell the story in a way that connected with others as well as explain what I do with a tag line that made sense. Telling your story in the many forms of communication we have now including how is presented on a website is key to people understanding what you do and helping them see why they should hire you to work for them. <br /><br />Sincerely,<br /><br />ScottScott S.https://www.blogger.com/profile/14710752193080883265noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-44069840754074219492013-08-21T20:50:49.827-07:002013-08-21T20:50:49.827-07:00"marketing doesn't spread, stories do&quo..."marketing doesn't spread, stories do" ~@joeycreative Creative director at Disney ParksFrithjofhttp://tweet4ok.comnoreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-47113280846805819142013-08-21T19:49:17.344-07:002013-08-21T19:49:17.344-07:00Thanks for your comments, Keri, and also for orche...Thanks for your comments, Keri, and also for orchestrating this summer's Sensational Summer Blog Boost (#likeableblogs) - it's been a lot of fun!<br /><br />As one who creates brand stories for a living, I'm always on the lookout for amazing stories that make brands come to life, because memorable stories are the core of successful brands.<br /><br />In the words of Gary Vaynerchuk, "Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World."DebbieLaskeyMBAhttps://www.blogger.com/profile/04110969252778614500noreply@blogger.comtag:blogger.com,1999:blog-281451931372336430.post-63365893199982244782013-08-21T18:45:09.561-07:002013-08-21T18:45:09.561-07:00Debbie,
Really good post!
Storytelling is more...Debbie,<br /><br />Really good post! <br /><br />Storytelling is more and more important, as in social media, we're trying to get a message to travel the masses.<br /><br />Southwest has done a great job with their concept, service, strategy, and story.<br /><br />Love the idea of cartoons to tell the story. I have a feeling I've run into Marketoon before - I'll have to check.<br /><br />Thanks for sharing with us, and for hosting the Sensational Summer Blog Boost this week!<br /><br />~KeriKerihttp://ideagirlmedia.comnoreply@blogger.com