Wednesday, January 1, 2014
Marketing Highlights from 2013
With 2013 now history, it’s time for my “Top 10” marketing highlights list. What campaigns were great? Which were duds? What stood out as marketing innovation, and what will anything go down in history that can rival Apple’s 1984 television commercial? What do you remember from the 2013 marketing reel?
With a quick nod to David Letterman for the format, here’s my list:
Super Bowl 47 pitted brother against brother in the coaching category, but the story that took center stage turned out to be a power outage at the beginning of the game’s third quarter. As fans and TV viewers turned to Twitter, some companies were listening. Oreo, Walgreens, Lowe’s, Audi, Tide, and PBS were brands that shared memorable Tweets that far overshadowed the lackluster ads on television during the game.
Throughout the year, the term SOLOMO for social, local, and mobile became more of a buzz term and aligned these three types of marketing.
The arrival of Baby Cambridge, now known as Prince George, third in line to the British Crown, captured the attention of the world. His birth produced a surge in British baby paraphernalia, and even Niagara Falls lit up the water with blue lights to announce his arrival.
Nike’s famous slogan “Just Do It” celebrated its 25th anniversary.
With more and more purchases made on mobile devices, the process of showrooming increased (examining products in retail stores but then making the purchases online for a cheaper price).
The new role of Chief Digital Officer evolved because the lines between Chief Technology Officers and Chief Marketing Officers are blurring.
Despite typical publicity leading up to new product launches, Apple launched the iPhone 5S and 5C, but for owners of the iPhone 5, there were no significant reasons to upgrade.
In a surprise move nearly causing whiplash, Newsweek magazine decided to return to print. This decision followed the decision in 2012 to be ONLY online after 75 years in print. Starting in 2014, Newsweek will be available in print.
Twitter went public during 2013 without any of the problems experienced by its social media cousin, Facebook.
And Number 1 on the 2013 Marketing Highlights List:
Thanksgivukkah took place in late November 2013. This celebration was the blending of Thanksgiving and Hanukah – this rare blending of holidays won’t happen again until 2070. Naturally, products with this amusing blended holiday sprung up on the Internet. And newscasters couldn’t stop talking about it.
What would you add to this list? Here’s to 2014 and another year of marketing highlights. Happy New Year!
Image Credit: Stuart Miles via FreeDigitalPhotos.net
Posted by Debbie Laskey, MBA