Saturday, September 8, 2012
A Different Purpose for Your Blog
Have you ever wanted to write a book? Many of us who have honed our writing skills as a result of the Blogosphere secretly dream of writing the great American novel or a historical analysis of the Civil War – some of us anyway. But have you ever thought about re-positioning your blog posts into a book? It might be easier than you think.
According to Nina Amir’s book, How to Blog a Book, you can “Write, publish, and promote your book one post at a time…If you write good copy and promote your blog well, it’s possible to gain more readers than you would with a traditionally published book.”
First, you need to decide why you want to write a book. Since you already write regular posts for your blog, you have established your ability for consistent writing as well as a routine for sharing ideas and arguments. But is that enough for a book? You may choose to write a book from scratch post by post. Or you can peruse the archives of your blog – you may have a lot more content than you think – either on a specific topic or many topics. Either way, if your answer is yes, move on to the next step.
Second, you need to ask yourself these key questions:
 Is my topic unique?
 Does what I have to say add value to my readers?
 Is there a market for this blog or blogged book?
 Who are my readers?
 How is my blog or blogged book different from the competition?
 How will I position myself in the cyber market or bricks-and-mortar market?
 What will I include in my blogged book?
 How will I organize the blogged book’s content?
 Does a blogged book offer me a way to gain customers for my business?
 Will a blogged book prove that I am an expert on my subject?
If you can answer those questions and are still eager to blog a book, here’s the third action item: write a pitch for your blogged book. Consider the following questions:
 Are you giving readers a solution to a problem? What is the problem? What is the solution?
 What’s your goal in writing the book?
 What do you want your readers to achieve by reading your book?
 Who are your readers?
 Is the book timely or time-sensitive?
In the words of Toni Morrison, “If there's a book you really want to read, but it hasn't been written yet, then you must write it.”
Learn More: http://howtoblogabook.com
Follow on Twitter: http://www.twitter.com/NinaAmir
Posted by Debbie Laskey, MBA