Thursday, August 26, 2010

Is it too early to think about your December holiday cards?

It’s late summer, which means that vacations are over and kids have returned to school. It also means that most companies are creating their 2011 budgets and planning for large expenditures, such as, new hires, tradeshows, event sponsorships, social media, etc. But, before 2011 begins, what about thanking your existing customers for their business as well as wishing your potential and existing customers a happy holiday season?

Due to the current economy, there are probably few companies that will invest in large-scale print projects including fancy cards, calendars, and other unique gifts. But, you really don’t need to spend a lot of money to send holiday greetings. All that is necessary is a good plan, a sense of philanthropy, and some basic technology.

If you wish to contribute to a charity, make a donation. Many charities have lost significant amounts of funding due to the economy, so any and all donations will be welcome. Once you make a donation, send either a printed card or an e-card to your customers with a message along the lines of: We appreciate your business, and in your honor, we made a donation to XYZ Charity. We wish you a happy and healthy holiday season.

Of course, you may also wish to send customized e-greetings via email. You can segment your database by prospective customers, current customers, and repeat customers. You may also wish to segment the e-greetings by industry, customer size, revenue size, etc. The sky’s the limit in terms of how you customize your e-holiday greetings, but remember that segmentation is the name of the game.

Above all, remember that the recipients of your greetings will appreciate whatever you send. They will not miss the $50 gift basket of stale cookies or rotten fruit. The bottom line is that, during the holiday season, people just want to be remembered and thanked for their business.

So, have you started your planning yet? If not, time to get started.


  1. Cards are a great way to keep in touch, and yet often overlooked. I have written about this recently on my blog too. I love the idea of cards and sometimes in the past have just missed the time so not done what I planned to do.

    I also think Christmas is probably not the best time to send cards (since others are sending then) but perhaps that is changing. A card to celebrate the new year though, arriving when people are looking to planning their year ahead and calculating their opportunities can be a great time to send something unique and targeted to the individual that they might find inspiring and be reluctant to throw away.

  2. Early January is a great time to send out greetings to customers, I totally agree, Lindy, but you don't want your customers to think you have forgotten them during the November/December timeframe. Thanks for your comment!


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